When Social Media Bites You In the Butt

I recently posted a comment in LinkedIn about their algorithm and how I might take advantage of it. I posted on Tuesday about an episode of Oprah some years ago and the next day LinkedIn tells me about an Oprah television program I might enjoy. Naturally, I began to wonder if I could test the limits of LI capabilities by posting about Idris Elba in hopes he would show up at my door tomorrow. Funny right? Wrong.

Here’s the response from one of my biggest fans:

“Please post this Non-business stuff on Facebook. Not LinkedIn.”

Naturally, I respond, along with a few others that he missed the point entirely…but he had a comeback:

“Forgive me Desk Dwellers. I meant no disrespect. I am going to get back to work now…. And the next time I see in my opinion as a stupid irrelevant post I will just delete it. Have a wonderful day all.”

We went high as he went low and decided to leave him there.

I had to take a page from my own writings about how to deal with a brand attack. In Think Like A Brand, I use Beyonce as an example of someone who handles attacks on her brand really well, she just doesn’t take the bait. That’s all there really is to it.

There are so many hurting people out there. They are miserable, tired, frustrated, self-absorbed, and hurting. In order to cope they look for other people to hurt because in my experience, hurting people HURT people. At first, I took his comment for what it was, just an observation and a comment. It was his second comment that cemented what was really happening. He is a hurting person who finds joy in policing LinkedIn and finding fault.

Had he sent me a personal message, I might see things differently. However, some people need an audience to fuel their frustration. I decided to bring water to the fire instead of gasoline and that fire went out.

So what do you do when someone publicly attacks something you say or do? Here are three of the six R’s to survive a brand attack that I discuss in my book:

  • Recognize that some people aren’t going to like you no matter who you are or what you say or do. If reasoning doesn’t work, move on.
  • Resist the urge to launch a counter-attack. That is a trap to pull you down to their level. Make your case and move on (notice a theme here?).
  • Remind people of why you are an asset. When you go high, people admire your ability to not allow external circumstances to pull you down. It helps them remain calm and focused so that everyone can … move on.

Check out pages 88-90 of my book for the remaining 3 R’s. For now, just keep going high. Thanks Stuart






The Power of A Mastermind: Build Your Mastermind Group In 4 Easy Steps

This past weekend a few of the students who graduated from my coach training mastermind group gathered for a reunion of sorts. There wasn’t an agenda, we just relaxed, ate, and conversed over coffee, sodas and adult beverages – it was AWESOME! I told my family I would be back in about two and a half hours and well, five hours later I strolled in pumped and extremely energized, why?

A mastermind, also known as a mastermind group, can deliver a more powerful outcome for your brand, your business and your career than most traditional networking experiences.

Networking is informal, and yes it can be lots of fun, but you need to approach networking with a strategy in order for it to work best. For networking to be most effective you’ll want to know:

  • Your goal for attending – are you looking for enhanced job knowledge, expanding a specific aspect of your network, career opportunities, generating warm business leads, etc.
  • More about who typically attends the networking event – knowing if you will meet leaders, recruiters, business owners, entrepreneurs, or other decision makers is helpful for your strategy.
  • Engagement strategy – What will you say when introduced? What do you want to get out of each conversation? How will you determine the value of the relationships you’re building?

Often there is little to no follow-up after these events. If you start blazing a trail, it can run cold quickly simply because networking alone is not enough of a payoff for your brand or business strategy.

A true mastermind group, however, can deliver more value for your investment of time and sometimes resources because it goes beyond a casual conversation in an orchestrated setting.

Mastermind group experiences have been around for centuries. Some credit Napoleon Hill and others credit Benjamin Franklin. The truth is, it doesn’t matter who initiated them. What matters most is that you learn how to build and leverage them because they offer tremendous benefits to your career and your personal brand.

Let’s look at Napoleon Hill’s definition of a mastermind alliance:

“The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”

My coach training masterminds do not actually become masterminds until somewhere towards the middle to end of the training experience. I bring people together who want to work towards a common purpose: obtain coach specific training and typically a coaching credential. What makes it a mastermind is the spirit of harmony and the feeling of trust that is generated. When does it show up?

  • When one team member encourages another not to give up, but to keep going.
  • When they share strategies for success.
  • When they successfully offer explanations in words they are willing to receive from one another.
  • When someone opens up to share a personal “what happens in Vegas” moment and trusts the group to support them.
  • When they are exchanging phone numbers, laughing and sometimes hugging at the end of the experience.
  • When they follow-up with one another to connect on deeper levels.

The real key is trust and harmony. People need circles of trust to thrive, and they need to feel good in that circle. I’ve seen masterminds come together to find another member a job, to fill another’s business gap and to exchange business ideas and secrets that you only get from a deeper engagement experience.

So this past weekend, once again we let our hair down. We laughed, we learned and laughed out loud some more. We were able to get right down to business, work, careers, jobs, and our feelings about what’s happening in the world and our plans to deal with it. It’s a safe environment, where someone can ask a question that in normal networking sessions might make you feel awkward. The most powerful question asked: what can we do for you?

If you don’t bring paper and pen to these mastermind events, you often miss out. Here are 8 reasons why you need to join or build a mastermind:

  • Build self-confidence which motivates you to do more.
  • Generate new business ideas.
  • Collaboration and partnership opportunities.
  • Obtain job and new client leads.
  • Build deep and lasting relationships with supportive people.
  • Increase self-accountability.
  • PProblem-solving
  • Professional growth. With our mastermind, we invite local experts to share their expertise.

The only organized aspect of the Mastermind is in determining how we will connect (rather virtually or in person or both) and the invitation of a thought leader to our gathering. Otherwise, the experience is purely organic. You jump in when you have something to share, offer, or ask. No need for a command performance, but it works better for you and for us when you jump in and play.

While I’m planning to host the next mastermind for this group, you too can plan to host yours, here’s how:

What will be your purpose?

The people you invite will want to know why you’ve chosen them and what the group is seeking to achieve. What will they get out of this? Everyone’s time, including yours, is valuable. Some say it is the most precious commodity we have and it is getting easier to say no to things that eat up time without adding value.

If you think in terms of benefits, what are the benefits the individuals can hope to gain from this invitation only experience?

Decide what type of mastermind you want to host.

What will the invitees will have in common? For example, are they business owners, junior executives, or young professionals? Will they have complimentary or similar backgrounds and experiences? Once you determine your purpose, this part will get easier.

What are the expectations for participation?

There are many variations for expectations and ground rules with mastermind groups. You can go formal or informal on this. I prefer informal mastermind experiences with a little structure. The group will help you narrow the expectations.

Start with a baseline for participation by addressing:

  • Free or paid involvement?
  • Who will be the lead facilitator? Will this job rotate?
  • Closed, unless by invitation, or open to anyone?
  • What about confidentiality? Do you have everyone sign non-disclosures?

Establishing clear expectations will ensure all challenges can be easily addressed and the group can achieve it’s stated purpose.

Invite your guests and host your meeting.


A mastermind is more than a group of people coming together to network; it’s a group of individuals who have a definite purpose they are willing to share, exchange ideas and obtain insight and feedback in a circle of trust.

If you already have a mastermind, share your success stories with me. There is no one way of doing this, but it is important to just get started!




Let’s Shake Things Up a Bit

There are several ways I like to use social media. I have a business focused Facebook page and a personal Facebook page where I like to let my hair down and have some fun. I also have a Twitter account that I consider the place where people go to start trouble and follow trouble (great for the latest/breaking news too). Finally, I have a LinkedIn profile that showcases my professional side and allows me to connect with former, current and future colleagues and business clients. There are other social media places where I like to play, but not very often so I won’t mention them here.

All serve their purpose in one way or another, but there is nothing like a blog that offers a writer like myself the freedom to take liberty with my thoughts and to share my experiences more freely. In short, if you want to know more about the personal side of Pamela J. Green, read this blog from time to time. But if you want to see the more professional side, visit my Facebook and LinkedIn pages for what my staff to refer to as “Professional Pam”! Either way, you’ll have some kind of thought provoking and maybe even a fun experience.

I took last month off to rethink what I wanted to do in social media. I’ve always been a non-conformist to a degree and well, why stop now? I needed a place to just be me. Random thoughts, no limits, and a blend of my fun side and my professional side. That is how I want to shake things up a bit. Life does not fit neatly in a box and my clients prove that every day, sWhat is commonly known about me is that I love to tell a good story when I speak, I have tons of real life stories, the kind that I often have to change names and places to protect the innocent. I hate the 40 character rule in Twitter, though I get it. I know LinkedIn is for the professional set, and of

C’mon (see I can do that in a blog, not in LinkedIn) life doesn’t fit neatly in a box – my clients, family, and friends prove that every day, so when I need to stretch out a bit, here’s where you’ll find me. A place where you don’t have to wait to see my next keynote or join my next workshop to hear one of my crazy real life stories (the kind where I have to change names and places to protect the innocent). Just like ET, I’ll be right here, visit often when you need a good laugh, for now grab a tissue for the best 3.5 minutes to conclude any film…darn it, gets me every time.

Rapper vs. Action Hero vs. Dramatic Actor = Brand Confusion?

I miss the 4th of July blockbuster weekends when entertainment brand Will Smith would come out with an action-packed movie involving huge explosives, fight scenes and his hilarious commentary. Some might say they miss Will Smith the Rapper and Musician with such hits as “Gettin’ Jiggy Wit it” and “Summertime”, and still others can only identify with his more dramatic films such as Six Degrees of Separation and The Pursuit of Happyness. But he, like so many entertainment brands decided early in his career that he didn’t want to be a one trick pony. That the key to a lasting financially rewarding career would require him to branch out and explore other aspects of his talents, and so he did just that.

I must admit that I am a huge fan of Will Smith: Action Hero. With no penchant for anything remotely scary, I preferred to sit through I Am Legend than to go see his acclaimed work in films such as Ali and Seven Pounds  simply because that is not how I like to see Will’s talent displayed.

This attitude I have about Will’s brand really parallels the attitude many of us face when seeking to leverage the various talents we have packed behind our own career brands at work. When you begin to showcase another aspect of your talent or side of your brand unfamiliar to those you work with or report to, the initial reaction can be harsh. Leaders and co-workers who want you to “stay in your lane,” may push back for any variety of reasons and you owe it to yourself to find out. If the pushback is due to performance, work to strentthen that talent. But what if the pushback is for another reason?

When leaders and even coworkers get used to how you perform, and you consistently deliver at high levels, they scratch their heads and wonder, “why change up now, you were performing so well at ‘this‘ do you really need to do ‘that‘ to”? The answer is yes. The underlying issue may be the same issue I took with changes to Will Smith’s brand, “if you change, that may require me to change how I think about, support or how I behave towards you.” Let’s be honest, most of us just don’t like change. I’ve seen people leave their jobs because they didn’t like the changes around them not realizing that leaving is changing!

When I started speaking publicly I was a hot mess, I talk about one instance of this on pages 32 and 33 of my book Think Like A Brand, but I kept at it strengthening this new area of talent because I believed it would help me achieve the goals of my job – and it did.  It wasn’t the main aspect of my job, but I realized I could leverage it as a way to achieve the organization’s growth goals.  Once I hit my stride and learned to capitalize on my brand as a speaker by adding an element of comedy to my communication this new branch of my talent was more widely embraced both internally and externally.

Though you may have missteps along the way (shall we mention Will’s film Wild Wild West here?) keep working to explore different aspects of your brand while retaining your core value consistently performing the key elements of your job. Keep challenging yourself to explore other aspects of your capabilities and press through those hiccups until you make your breakthrough.

I’m going to challenge myself to embrace the dramatic side of Mr. Smith and see his latest film Concussion. What about you? What will you do to express another aspect of your brand this year? Better still, how will you press through pushback to the expression of your Brand? Will you use the feedback to make your talent better or will you walk away bitter?

“It’s hard to beat a person that never gives up.”
Babe Ruth


Five Quick Tips to Strengthen the Value of Your Brand at Work

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When switching jobs, most people expect to increase their salaries by $10K-$20k per year. These types of increases don’t come easily. Employers that are willing to pay top dollar for talent are looking for brands that are in demand.

Think about it – the economic demand for a product or service is dependent upon the satisfaction of the current user. Increases in satisfaction then lead to greater demand which allows the company to charge more to offer the product or service. If the consumer (current user) is not satisfied, the company can either discount the product to move it off the shelves, discontinue the product or invest in needed improvements.

If you don’t want your brand to be discounted in your next move, follow these five quick tips to ensure a brand that is “in demand” to increase your chances of obtaining your brand’s full market value:

#5 Show Up

In the cumbrous meeting culture in which we now find ourselves, meetings are simply unavoidable. If you have the power to change that, go for it! Otherwise, adopt a habit of arriving at meetings on time, prepared, and even a little early to take part in the “pre-meeting” conversation – the breeding ground for anyone wanting to understand organizational culture. We still love the face-to-face experience, so participate in person whenever possible.

$ Value = Your preparedness and timeliness convey the message that you are a team player who is ready to make things happen, and that type of professional rarely gets cut from the team.

#4 Speak Up

Recognize that your role in the organization is to add value. What are you experiencing, reading, or learning through your networks and relationships that could have a positive influence on your organization? How can your knowledge impact the current or future direction of your work or the work of others in the organization?

$ Value = When you share your insights, observations and experiences, you are helping the organization look beyond their current state of performance to what might happen around the corner. The benefit of speaking up has the potential to save the organization money, increase profitability and improve productivity while elevating the internal and external market value of your brand.

#3 Stop Throwing Up

Have you ever been in a meeting with someone who, instead of focusing on the topic at hand, shifts the conversation by saying something like, “I know this is not the topic we’re on but…” or “while I have you all here, I might as well tell you…”, and just derails the meeting track? These people have the unfortunate habit of holding everything in until they can’t hold it any longer and then “throw up” everything all at once, usually at an inappropriate time where everyone in the room becomes the benefactor of the mess left behind. This lack of self-awareness and inappropriate behavior will diminish the value of your brand faster than a tomato vine exposed to a night of frost. If you suffer from “throwing up” or want to communicate more effectively, consider working with a certified coach to better understand yourself, your behaviors and emotions that put you in precarious situations. You can learn to safely navigate your environment and communicate in appropriate and meaningful ways.

$ Value = You’ll improve your ability to establish and maintain relationships, improve your retention value and career satisfaction.

#2 Offer a Leg Up

When was the last time you helped someone else succeed? Who in the organization could benefit from your support, mentoring, or simply your ear? When individuals go astray in organizations, it usually isn’t because they don’t know what to do or how to do it; they don’t succeed because they don’t know how to navigate the culture that exists within the organization.

$ Value = If the rising tide lifts all boats, then when others are elevated, you will be too. Help others succeed and show yourself to be an asset in more than your own area of expertise.

#1 Roll Up

Have you ever participated in or led a meeting only to get to the end, the call for action, and no one wants to roll up their sleeves and do the work? I, too, have experienced meetings where we are drifting pleasantly in the big, blue ocean, talking about all the things we “could” and “should” do to make a turn around and promote growth, but suddenly see everyone “hide their paddles” when it’s time to row, to take action to move the organization ahead. If you don’t pull your weight, the organization will wonder if you’re really willing to help them achieve their goals. And, if they don’t achieve their goals, how can you possibly achieve yours?

$ Value = Roll up your sleeves and take an active role in goal achievement. If the organization achieves its goals, they’ll also meet their revenue goals. And an increase in company revenue might move you closer to your financial goals too. By taking an active stance, you have the opportunity to increase your intellectual capital and your talent set, both giving a boost the value of your brand.

What are you willing to do today to improve the economic value of your brand tomorrow?


For more tips and strategies to strengthen the market value of your brand, get Pam’s latest book Think Like A Brand: A 7-Step Strategic Brand Plan to Increase Your Career Satisfaction and Success available from Amazon.com.




Human Resources Report

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Bloomberg BNA

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Rock HR

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HR Professional’s Magazine 1

HR Professional’s Magazine 2



Washington Women’s Journal

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Washington Women’s Journal






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I’ve had a crazy summer. It began with my dog needing major surgery and went downhill from there.  Shortly after, my mom was diagnosed with cancer, had surgery, rehab and is now cancer free with no chemo or radiation. My nephew, a recent high school graduate, relocated to live with us to attend college. I caught a strange form of pneumonia while on business travel. We entertained an usual number of visiting guests this summer. I launched my first coaching certification class while still fulfilling speaking engagements. Did I mention that I missed my book publishing deadline? All of this occurred between the months of June, July and August. When September finally arrived, it felt as if I was being dragged over the finish line. Not only did I feel beat down, but wiped out and thankful for the chance to breath again.

Isn’t it easy to get caught up in the hustle of the day, the craziness of a week, or the busyness of life and lose sight of the really cool stuff? When I think about what I didn’t get accomplished during those three months, I almost lose momentum. Then, I look for ways to regain that seemingly lost time by remembering these four things:

Be Positive

Being around negative people makes my hair shed. I’m not suggesting you walk around with a bunch of daisies in your hand and a silly grin on your face singing Doris Day songs (dating myself). I am just suggesting you look for  something uplifting in each day.

Be Progressive

When I head out to speak and network at conferences and events, like the Annual Administrative Professional’s Conference I’m headed to in October, I’m reminded of how motivating they are from a professional perspective. It’s not just the wonderful people I’ll meet and friends and acquaintances I’ll reconnect with, but it is the whole of the event and the opportunity to move my brand one step forward. In the end, I’m not being progressive if I don’t try one new thing that extends and solidifies the experience once I’ve returned!

Be Powerful

Power = Influence. I believe we all have the ability to have a positive influence on the behavior of others.

John Maxwell writes in his book with Jim Dornan, Becoming a Person of Influence, “Positive influencers add value to other people”. Regardless of your role in the family, your position on the job, or the amount of money you have in the bank, you can BE powerful!

Be in the Moment!

Here’s a coaching question: “What’s the most meaningful action you can take today to move you towards your desired career goals?”

Regardless of the craziness that might surround you, dig your way out and just BE.

BE Positive
BE Progressive
BE Powerful
Be in the Moment