I recently posted a comment in LinkedIn about their algorithm and how I might take advantage of it. I posted on Tuesday about an episode of Oprah some years ago and the next day LinkedIn tells me about an Oprah television program I might enjoy. Naturally, I began to wonder if I could test the limits of LI capabilities by posting about Idris Elba in hopes he would show up at my door tomorrow. Funny right? Wrong.
Here’s the response from one of my biggest fans:
“Please post this Non-business stuff on Facebook. Not LinkedIn.”
Naturally, I respond, along with a few others that he missed the point entirely…but he had a comeback:
“Forgive me Desk Dwellers. I meant no disrespect. I am going to get back to work now…. And the next time I see in my opinion as a stupid irrelevant post I will just delete it. Have a wonderful day all.”
We went high as he went low and decided to leave him there.
I had to take a page from my own writings about how to deal with a brand attack. In Think Like A Brand, I use Beyonce as an example of someone who handles attacks on her brand really well, she just doesn’t take the bait. That’s all there really is to it.
There are so many hurting people out there. They are miserable, tired, frustrated, self-absorbed, and hurting. In order to cope they look for other people to hurt because in my experience, hurting people HURT people. At first, I took his comment for what it was, just an observation and a comment. It was his second comment that cemented what was really happening. He is a hurting person who finds joy in policing LinkedIn and finding fault.
Had he sent me a personal message, I might see things differently. However, some people need an audience to fuel their frustration. I decided to bring water to the fire instead of gasoline and that fire went out.
So what do you do when someone publicly attacks something you say or do? Here are three of the six R’s to survive a brand attack that I discuss in my book:
- Recognize that some people aren’t going to like you no matter who you are or what you say or do. If reasoning doesn’t work, move on.
- Resist the urge to launch a counter-attack. That is a trap to pull you down to their level. Make your case and move on (notice a theme here?).
- Remind people of why you are an asset. When you go high, people admire your ability to not allow external circumstances to pull you down. It helps them remain calm and focused so that everyone can … move on.
Check out pages 88-90 of my book for the remaining 3 R’s. For now, just keep going high. Thanks Stuart